Hello! Welcome to my portfolio.
I bring expertise on decoding data to uncover insights, reveal customer behaviors, and shape winning strategies
Analytics for Customer Lifetime Value (CLV) in E-Commerce
Analyzing Customer Lifetime Value (CLV) is essential for driving growth and profitability in today’s competitive e-commerce landscape. This project focused on segmenting customers by CLV and understanding their buying patterns, enabling businesses to identify high-value segments and implement targeted marketing strategies for maximum impact.
Delta Airlines Financial Analysis
This project provides a deep dive into Delta’s financial metrics in 10 years (2013-2022), assessing the enterprise value to determine its investment potential, culminating in a Buy, Hold, or Sell recommendation for the stock.
Amazon Customer Reviews Analysis
Customer reviews hold untapped potential to guide smarter purchases and improve products. This analysis explores what makes reviews helpful by classifying sentiments, uncovering key traits, and examining the connection between sentiment and usefulness. The insights offer practical value for businesses to enhance products and build stronger connections with their customers.